The 9 Cs of Social Media policy
Does your organisation have a social media policy? If not, your organisation and franchisees may be facing of a host of legal risks. In a 2011 decision, Fair Work Australia ordered Linfox to re-employ...
View ArticleWhy your email marketing isn’t working and what a farmer would do about it
At the end of a long, dusty, gravel road, not far from the tiny wheatbelt town of Karlgarin, you’ll find Liz and Peter Ray’s farm. Its vast 4,800 hectares (12,000 acres) sprawls endlessly across a...
View Article7 real estate marketing tips from ICSF 2013
This time last week I was 30,000 feet somewhere above the Gulf of Abu Dhabi, flying back from the Inman Connect conference in San Francisco. ICSF is a cutting-edge real estate technology conference...
View ArticleWhy letterbox dropping is the worst metaphor for email
I received another email from a real estate agent yesterday. Apart from one lead article, it was full of his latest listings. Unfortunately, the “lead” “article” was actually nothing more than a...
View ArticleThe 7 buying signals every agent walks past – register here
Agents and sales reps are trained to recognise buying signals at home opens – but are you missing key buying signals online? Come to Real Estate Tribe’s FREE Digital Marketing Meetup on October 3 to...
View ArticleHow to use the holiday season to set yourself up for your best year ever
The period between Christmas and New Year is a great time to prepare for the year ahead. It’s an opportunity to set yourself up so that you hit the ground running in 2014. Of course, if you’re planning...
View ArticleWhat my $86,000 mistake can teach you about tracking your KPIs
The late eighties was a heady time in real estate. Lunches were long, listings were short and buyers would do anything to sign an offer. In Kalgoorlie, I was having the time of my life. I’d bought and...
View ArticleHow to make your email marketing work way better than you ever imagined
At last week’s meetup, agents from across Perth met to discuss how they keep prospects on board with good databasing. We discussed everything from email marketing, to collecting contact details at home...
View ArticleHow a beer and a snag will make you a better email marketer
The secret to truly effective email marketing is simple – know your audience. Know who they are and where they live. Know their wants and needs. Know their fears and know the problems they have right...
View Article5 essential KPIs every agent should be measuring
I woke up one morning in the early nineties to find an $86,000 hole in my trust account. It was a painful time at many levels. But the truth was the hole didn’t suddenly appear. As I looked back on the...
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